Carnyx Group Ltd 2022 | The Drum is a Registered Trademark and property of Carnyx Group Limited. Registered office at Floor 14, 10 York Road, London, SE1 7ND. The duo also introduce their new high-tech mortgage robot, Stan the Smartbot, whose job it is to predict the future of mortgages. Santander TV Advert for Ant & Dec 2020. Good morning and welcome to Marketing Weeks round-up of the news that matters in the marketing world today. Best wishes, a Santander customer., Another tweeted: This is taking the pee, isnt it. High street bank Santander has been slammed for drafting in telly favourites Ant McPartlin and Dec Donnelly for its latest promotional campaign. The campaign is set to run across digital display, video on demand, online video, cinema, TV, social, outdoor digital screens, radio and the banks owned channels, including its branches and the Santander UK website. Genuinely hate this advert. This time the boys are on a mission to help customers spot scams before they fall victim to them. Bad move Santander., Many seemed to take issue with the fact that Santander was using Ant, referencing his recent drink driving conviction, as one demanded: Who else did you have on the shortlist? Get Me Out of Here! Some customers have even threatened to leave. Returning in their fictional roles as the CEOs of the Bank of Antandec, the iconic TV personalities help the public to detect scams before falling victim to them through the use of Fraud Detecting Scammer Pants which inflate whenever the wearer receives a scam text. In the film, banking supremos Ant and Dec hatch a plan to help customers with their bills - by hiring an Origami Master to fold them into works of art. The advert follows a man, played by Ant and Dec, who is on a mission to save money and get the most out of his finances. To receive more marketing news just like this subscribe to our FREE daily newsletter. Grow up haters, move on in life. The campaign, which features Ant & Decs own bank Antandec a play on the name Santander will focus on how Santander helps customers realise their aspirations, in a light-hearted and engaging way. The campaign, 'Stop! Welcome to the Digital Spy forums. The ad ends with a message from Santander that, while it cant predict the future like Stan, it can offer customers some certainty with fixed rate mortgages for up to 10 years. Express. Please make it stop. Created by London agency House 337, Stop! cast Robert De Niro as a bagel gangster in a spot for Bolton bakers Warburtons. RBS is hoping to take on digital banking upstarts such as Monzo and Starling with an app-only offering aimed at a younger, less financially savvy audience. That has led to its highest increase in full mortgage applications in a decade. You can check this on the Financial Services Register by visiting the FCAs websitewww.fca.org.uk/register. That is the highest score achieved in any campaign the bank has done since it began measuring the metric. Even the silliest of ideas should be taken seriously. We really hope people love the campaign as much as we do, and along with enjoying the humour, can see how Santander can help people with whatever their banking needs may be.. Despite the shenanigans on display, the campaign supports a more serious anti-fraud message, backing Take Five an organisation that straightforward, impartial advice to help tackle banking fraud. DIGITAL SPY, PART OF THE HEARST UK ENTERTAINMENT NETWORK. Registered Number 2294747. Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know. And his ingenious way to achieve this incredible feat is by introducing a personal origami master - ready for action when those bills arrive through the letter box. The average marketer cant determine a brands ethical values, but is best placed of all to see the risks and opportunities of putting them into practice. To coincide with the initiative, the team has produced introductory videos and learning for teachers, parents and carers to use in classrooms and homes to help build money confidence in children. Carnyx Group Ltd 2022 | The Drum is a Registered Trademark and property of Carnyx Group Limited. Oh god, I just drifted off then and imagined Ant and Dec taking over the Pelaton adverts amd managing to combine the worst features of both. Ant and Dec help fight scammers in latest Santander TV spot Agencies Brands Creative and Campaigns News Video 14th October 2022 Tom West Spanish banking group Santander has unveiled the latest instalment in its playful 'Bank of Antandec' series, but this time with a serious, anti-scammer awareness message. Prince Harry to use coronation trip to his advantage when he returns to the States? He must be having some sort of competition with the Flash poodle. Ant will join you. In our latest venture, maverick bankers Antandec go back to school thinking they have the perfect solution for teaching kids how to be money confident, added Jo Moore, creative director at Engine. In the advert, Ant and Dec explain that their TV careers were really just a gateway to their true passion banking. What percentage of support versus complaints do you expect on this latest one .https://r.search.yahoo.com/_ylt=AwrIAX6nxVJj3f4AGUl3Bwx.;_ylu=Y29sbwMEcG9zAzkEdnRpZAMEc2VjA3Ny/RV=2/RE=1666397736/RO=10/RU=https%3a%2f%2fforums.digitalspy.com%2fdiscussion%2f2147867%2fworst-advert-on-tv-at-the-moment-part-12%2fp604/RK=2/RS=Qr77u9d7GIhmXApDcSNoT0ClruU-. 2024 dynasty rookie rankings / athletes having heart attacks 2021 / questions to ask oneness pentecostal believers; Jane McDonald wows in swimsuit picture as she makes TV announcement to fans, Strictlys Giovanni Pernice admits hes so proud over huge achievement: Moments like this I will always treasure, Michelle Keegan unveils very drastic makeover in Bank Holiday snap, Pregnant Strictly star Janette Manrara shares stunning pics from babymoon with Aljaz as she plans to return as family of three, Im A Celebrity star Helen Flanagan reveals parenting struggle as she snaps at kids, Strictly Come Dancing pro confides in co-star about becoming a first-time dad, Emmerdale spoilers: First look at all-new pics for May 8-12, EastEnders spoilers: First look at all-new pics for May 8-12, Coronation Street spoilers: First look at all-new pics for May 8-12, Im A Celebrity star Jordan Banjo shares sweet moment his kids meet their new baby brother. During September, Santander achieved the highest uplift in Ad Awareness of any brand in the UK with a +12.1 rise. Doing a bank. Santander UK is subject to the full supervision of the Financial Conduct Authority (FCA) and the Prudential Regulation Authority (PRA) in the UK. All rights reserved. By clicking "Accept", you accept all cookies. Why is he so unnecessarily loud in it? He says: Its about keeping it interesting and we want people to enjoy these ads. Sipping from the minuscule cup, one person admits: It even tastes tiny., At the end of the ad, Dec says: No one had really heard of banks before we did it. Santander really must get rid of them for good. 2023 Copyright Marketing Beat. They claim their logo features a baguette, rather than a flame, saying that until recently they had never heard of the so-called bank in question. A video of Ant and Dec from ITV on. Cameras went behind the scenes at the. It was one of those ideas that you keep parking for good reason, but keeps coming back, more powerful than before. Sign up for our daily update to get all the latest marketing news, trends, analysis and opinion direct to your inbox. Its @antanddec off the telly. Santander UKis a financial services provider in the UK that offers a wide range of personal and commercial financial products and services. On Quality, when the campaign launched it was second behind just Nationwide in a list of bank brands. Good job whoever pitched and approved this. "This time theyre attempting to make customers feel better about household bills by turning them into origami works of art - all with the help of Decs new protg.". after Ant McPartlin was fined for drink driving. Ant & Dec are a British television presenting duo, consisting of Anthony McPartlin (born 18 November 1975) and Declan Donnelly (born 25 September 1975), from Newcastle upon Tyne, England.Formed after their meeting as child actors on CBBC's drama Byker Grove, they performed together as pop musicians PJ & Duncan, the names of their characters from the series. Theyre attempting to teach children money confidence this time; however, theyve not quite got it right. Now they're back for Santander - with their "bank of antandec" - courtesy of Engine Creative. Santander's 'Bank of Antanddec' campaign has helped the bank produce its highest ever score for brand love as brand ambassadors Ant and Dec help the bank resonate with customers and boost the business. It has a meaningful presence in 10 core markets in Europe and the Americas, and is the largest bank in the euro zone by market capitalization. As for all the moaning [bleeps] saying @antanddec have sold out, get a grip on reality! wrote one telly fan, adding: We need a bit of humour in our lives. When launching the campaign, Santander not only wanted to improve consumer perceptions but also love among staff, something which Parker is confident it has achieved. House 337 executive creative director, Jo Moore added: Fraud and scams are serious stuff, but using the Bank of Antandec as a vehicle, this allows us to deliberately show an entertaining and light-hearted approach from those two cheeky CEOs, which engages consumers, who then get the important, sensible message from Santander. We use cookies to enhance your browsing experience and analyse our traffic. : r/britishproblems. They reveal that TV was just a stopgap until they could pursue their banking passions in a 90-second mockumentary spot. Ant & Dec as PJ and Duncan in Byker Grove. Santander rebrands as Antandec marking the duos return to TV. Love this, love the lads. Santander and the flame logo are registered trademarks. Keith Moor, CMO at Santander commented: We are thrilled to have Ant & Dec on board at this very exciting time for Santander UK. Banco Santander made attributable profit of EUR 7,810 million in 2018, an increase of 18% compared to the previous year. We have credit card, ISAs and current account with you. Questions to ask oneness pentecostal believers 8 jun 2022. Your email address will not be published. When you either read comments on our intranet or speak to people in branches [you can see] its given people a real injection of positivity.. All rights reserved. This professional campaign titled 'Stop! The campaign from Engine, directed by Declan Lowney at Another Film Company, has been planned by Carat which has placed it in TV, cinema, OOH, print, social, digital display and radio and on a microsite. contacted Santander for comment and the bank responded: We are delighted to have partnered with Ant and Dec who are not only two of the UKs most loved celebrities, but who also appeal to a variety of our different customer audiences. We look forward to working closely with them over the years to come., Ant & Dec added: Were really excited to be partnering with Santander. Well said Val. 5 questions I wish Id asked as a junior marketer: Santanders Keith Moor, Inside the launch of RBSs mobile banking brand B, Les Binets five keys to maximising profit in tough times, HSBC, Walkers, Qantas: Everything that matters this morning, Marketers have the best view of how brands can achieve their ethical goals, Why brands are banking on new store formats amid cautious return to the high street. Required fields are marked *. It makes you want to change who you bank with. Banking scams cause untold damage and misery, even suicides. Lets be honest, no one really likes bills, but origami bills - well thats more like it. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. The commercial was created to highlight Santander's real-life commitment to helping customers feel better about household bills by giving cashback every month with their 1l2l3 current accounts. Darrell Davy joins the cast of a worldwide hit Netflix series - More info to follow; Pete Picton joins the cast for the UK tour of Catch Me If You Can; Lizzie Wofford joins the cast of a long running West End Musical. Home of the Daily and Sunday Express. Theyre not straight laced product banking ads.. It launches on Monday 3 June and the. Santander Advert Actor: Who is Origami Man? The information contained in our press releases is intended solely for journalists and should not be used by consumers to make financial decisions. The money saving car insurance advert with Judi Dench doing her "M from the Bond films" routine. How to Recharge Vodafone (Fast and Secure), Frequently asked questions about Virgin Company, Frequently asked questions about Vodafone, Who is the actress in the new sky mobile advert, How much did katy perry get for the just-eat advert. "So, when its thrown into conversation that Ant & Dec sounds a bit like Santander you cant ignore that, its an absolute gift. Please provide your justification of having the Britains Biggest drink drive fine payee as the face of your new campaign.
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