In actuality, the package includes the dogs flea and tick meds, which their mother slyly mixes with peanut butter. The campaign also builds on last years popular #ChewyChattyPets TikTok hashtag challenge, which encouraged pet parents to share what their pets were thinking. To opt-in for investor email alerts, please enter your email address in the field below and select at least one alert option. (27% of industry), Attention Index: 109 (9% fewer interruptions than avg. Do you?Browse more than 500 brands of dog supplies and cat supplies at Chewy.com!Cat Supplies - https://www.chewy.com/b/cat-325Dog Supplies- https://www.chewy.com/b/dog-288Call us: 1-800-672-4399 | Like us: http://bit.ly/25dVe60Tweet us: http://bit.ly/1Xo0SfU | Gram us: http://bit.ly/25dVqlY By Samantha Chang December 21, 2021 at 3:33pm. $138,332,793 $15,613,487 Submissions should come only from actors, their parent/legal guardian or casting agency. Newfoundland Dog Fanciers of BC. This site uses cookies to provide you with a great user experience. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Mirror TV Spot, 'You're Not Alone' Song by Nvdes, Domino's TV Spot, 'Pizza Pit Stop' Featuring Denny Hamlin, Chewy.com TV Spot, 'Bunnies: Hugo and Tito' [Spanish], Chewy TV Spot, 'Pets Aren't Just Pets, They're More: Best Friend', Chewy TV Spot, 'Pets Aren't Just Pets, They're More: Favorite Child', This site uses cookies to provide you with a great user experience. The Chatty Pets portfolio includes three 30 second hero spots, along with 15 and 6 second versions of each. Updated. (30% of industry), Attention Index: 93 (7% more interruptions than avg. In the past 30 days, Chewy has had 15,265 airings and earned an airing rank of #20 with a spend ranking of #107 as compared to all other advertisers. Youll never have to leave the comfort of your own home to get pet food, and pups like Tessie can keep on smiling at the TV. Check out our FAQ Page. Chatty Pets shines a spotlight on pets playful personalities and brings their inner voices to life. Are you a print subscriber? November 15, 2021 Advertiser Chewy Advertiser Profiles Facebook, Twitter, YouTube Tagline "Where Pet Lovers Shop" Songs - Add None have been identified for this spot Mood . Five charismatic pets star in the Chatty Pets campaign. (11% of industry), Attention Index: 91 (9% more interruptions than avg. (23% of industry), Est. Have questions about this ad or our catalog? Once verified, the information you provide will be displayed on our site. Our mission is to be the most trusted and convenient destination for pet parents (and partners) everywhere. The owner is surprised. ), Attention Index: 97 (3% more interruptions than avg. Subscribe to Ad Age now for the latest industry news and analysis. What kind of cat is in the new chewy commercial? The campaign features three spots that showcase how pet parents see their pets as much more and correlate to astounding pet parent statistics revealed in Chewy's survey, including: 3 in 10 . Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. A quick trip upstairs lets everyone know to gather downstairs for a family photo with loved ones and pets. January 31, 2022 09:00 AM Eastern Standard Time. Riley, 4-year-old Cavalier King Charles Spaniel. To ensure the most secure and best overall experience on our website we recommend the latest versions of, Internet Explorer is no longer supported. Chewy Debuts New Campaign Bringing Us Inside the Delightful Minds of Pets, https://www.businesswire.com/news/home/20220131005176/en/. $1,352,487 "Chatty Pets" shines a spotlight on pets' playful personalities and brings their inner voices to life Chewy, Inc. ("Chewy") (NYSE: CHWY), a leading online destination for pet parents and partners, is introducing viewers to a cast of lovable furry personalities in its new "Chatty Pets" brand campaign. "Walter, the cat who acts like a dog, is back," Chevy says of the cat . November 15, 2021. The dog imagines himself tearing apart his stocking and letting all the goodies fly out of it. (Photo: Business Wire), Pets are more than pets infographic. Chewy invites pet parents to celebrate on National Pet Day by sharing how their furry, feathery and scaly companions are more than just pets - whether they're a soulmate, their weekend warrior, daily therapy, little spoon, or the sibling they never had. TV Spend: "That is incredible," remarks one astonished observer. Heres What to Expect, How do you discipline a dog that attacks another dog? By using iSpot.tv, you accept our, Chewy.com TV Spot, 'Bunnies: Hugo and Tito' [Spanish], Chewy TV Spot, 'Pets Aren't Just Pets, They're More: Best Friend', Chewy TV Spot, 'Pets Aren't Just Pets, They're More: Favorite Child'. 1,075,740,936 387,126,949 who discuss mixed sentiments about their latest doorstep delivery," according to the company's statement. March 23, 2021. The spots will appear on linear TV, CTV, YouTube, Instagram, Facebook, and TikTok, as well as digital audio platforms, and can be viewed below: The campaign also builds on last years popular #ChewyChattyPets TikTok hashtag challenge, which encouraged pet parents to share what their pets were thinking. $128,021,804 ), Impressions: Chewy's Peanut Butter Box commercial features Giorgio and Ralph, "an unlikely canine duo. $1,522,045 Data provided by iSpot.tv, The New Standard for TV Ad Measurement. You can sign up for additional alert options at any time. (4% of industry), Est. Chester, a Pyrenees mix, is actually a breed of dogs from France and Spain. The number one place to discover new food, toys, treats, prescriptions and other products and information for your puppy, kitten, dog, cat or other pet and . Activate your account. TV Spend: ), Impressions: The TikTok hashtag takeover #ChewyMoreThanAPet kicks off on April 11. The snow is beginning to fall and holiday dinner is nearly finished which means it's time for this dog to round up the rest of the family. Riley's known as the "fancy dog" in the office, and he's a natural star. (Ad Ages Alexandra Jardine has the backstoryand the two-and-a-half-minute version of the spot: Cokes Real Magic holiday ad is all about community.) A familys pets all join in on the holiday cheer in the latest from Chewy. Our customers view their pets as much more than pets, and this campaign brings that to life in a playful, entertaining and absolutely relatable way.. TV Spend: Competition for Chewy includes Hollywood Feed, Cosequin, ThunderWorks, Vetericyn Animal Wellness, Elanco Companion Animal Health and the other brands in the Health & Beauty: Pet Care industry. Believe it or not, though, not everybody was that amused by Walter and his shenanigans. This breed is a large dog that lives from 10 to 12 years. Optimize TV Ad Spend With Q1 2023 Insights. ), Impressions: In keeping with their individual personalities, each pet declares its appreciation for Chewy in its own authentic way: If you are a pet owner, you are well aware that pets communicate without speaking. (Photo: Business Wire). Every weekday we bring you the Ad Age/iSpot Hot Spots, new . One of the most consistent and rewarding things we hear from customers is the enthusiasm their pets display when a Chewy box arrives. Watch the newest commercials from Chewy, Cheerios, Progressive and more. Welcome to the Chewy YouTube channel! Wait, huh? We seek to continually develop innovative ways for our customers to engage with us, as our website and mobile app allow our pet parents to manage their pets health, wellness, and merchandise needs, while enabling them to conveniently shop for our products. DANIA BEACH, Fla.--(BUSINESS WIRE)-- View source version on businesswire.com: Surprising Answer, Why wont my dog sit down and relax? Every weekday we bring you the Ad Age/iSpot Hot Spots, new . Doritos and Megan Thee Stallion 6,533,831,145 And of course, a cute dog reaction video like this is what keeps us going too. Even better, George at Asda is also donating . If you experience any issues with this process, please contact us for further assistance. Published. Were dedicated to providing the best customer service thatll keep you and your best bud on your paws. As operettic music plays in the background, a dog looks out a window and daydreams about his ideal Christmas morning. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright . 1,122,767,244 Tessie couldnt move or keep her eyes off the screen or the Chewy Goody Box filled with paw-tastic Chewy dog supplies and more. TV Spend: ), Impressions: Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. $6,067,245 TV Spend: Blasphemy! If you are a pet owner, you are well aware that pets communicate without speaking. ), A few highlights: Coca-Cola serves up a fresh 30-second TV cut of its current holiday commercial. $3,185,739 Internet Explorer presents a security risk. 387,354,589 At Chewy, we're all about tail waggin' and funny dog videos. Once verified, the information you provide will be displayed on our site. One user seemed to feel like the ad was less about the Silverado and more about Walter. "I love walter the cat," he wrote. Have questions about this ad or our catalog? All of us at Chewy are obsessed with exploring how pets think and how we can add more joy to peoples relationships with their pets, said Orlena Yeung, Chewys VP of brand marketing. You must click the activation link in order to complete your subscription. You can unsubscribe to any of the investor alerts you are subscribed to by visiting the unsubscribe section below. The campaign features three spots that showcase how pet parents see their pets as much more and correlate to astounding pet parent statistics revealed in Chewys survey, including: In addition to Linear TV, the campaign will appear on digital, out-of-home and social media, including a TikTok activation. Walter's debut commercial racked up more than two million views on YouTube. By Ad Age and Creativity Staff. The spots will appear on linear TV, CTV, YouTube, Instagram, Facebook, and TikTok, as well as digital audio platforms, and can be viewed below: What kind of dog is in the 2021 chewy commercial? Kathy Neumann . Optimize TV Ad Spend With Q1 2023 Insights. Well, Walter the cat in the commercial must have been a dog in a past life, because he acts just like one. 29,815,511 DANIA BEACH, Fla.-- ( BUSINESS WIRE )-- Chewy, Inc. ("Chewy") (NYSE: CHWY), a leading online destination for pet parents and partners, is . Shelby Vetter ", As the ad aired during the Olympics, some tweeters believed Walter's talent even overshadowed that of the athletes. Chewy is committed to delivering exceptional customer experiences, supporting pets and pet parents through every step of their shared journeys. As pets continue to be integrated into all elements of human lives, Chewy understands and appreciates that every pet has a distinct personality. Join us on March 10 for our free Ad Age In-Depth: Unlocking the Metaverse virtual event. 1,986,146,114 $2,026,264 Data provided by iSpot.tv, The New Standard for TV Ad Measurement. Chewy's 2021 first quarter was also quite positive, with $2.14 billion in net sales yielded a modest net income of $38.7 million. Thanks to their flea and tick protection purchased on Chewy.com, the pooches are free to roll around in the grass without worry. Activate your account. What may seem wacky for some for example, including a pet in a will or forsaking sleep for their pets comfort is of course encouraged, expected and applauded by Chewy. He doesn't deserve walter." Real-Time Video Ad Creative Assessment. 72andSunny is a global creative agency that believes in creativity that wins. ), Impressions: ), Impressions: Capturing the world exclusively through the eyes, actions, and humorous inner monologues of real animals, Chatty Pets gives a voice to the universal excitement pets feel as they anticipate a Chewy delivery. With offices in Los Angeles, New York, Amsterdam, Singapore and Sydney, 72andSunny is on a mission to expand and diversify the creative class. 72andSunny has been recognized as one of Fast Companys Most Innovative Companies for two years in a row, a two-time Agency of the Year winner for Advertising Age and Adweek and Entertainment Agency of the Festival at Cannes Lions in 2021. Ralph likes to believe that the order represents a peanut butter box while Giorgio prefers keeping up with reality, thereby, correcting his playmate and educating him about the contents of the box. WSJ spoke with Chewy's CEO to learn how the company handled the pandemic pet boom. View the full release here: https://www.businesswire.com/news/home/20220131005176/en/, Chewy's "Chatty Pets" campaign launches Monday, January 31. . Chatty Pets offers a platform for multiple pets to express their innermost thoughts, while connecting to customers through the relatable, shared experience of receiving a Chewy package at the doorstep. Impressions: At Chewy, were all about tail waggin and funny dog videos. (19% of industry), Est. Here's what people have to say. You may even have a specific voice in your head for what your pet sounds like. ), Impressions: Published on November 11, 2020. And its not too late to join in on the fun either. Data provided by iSpot.tv, The New Standard for TV Ad Measurement. Here's Why Everyone's Talking About The Cat In The New Chevy Commercial. You may unsubscribe at any time. To ensure the most secure and best overall experience on our website, we recommend the latest versions of. "But I very hate that smarmy chevy douche. In this commercial for George, the clothing line at British supermarket chain Asda, performer Jabarii makes a stodgy pub en vogue for the holidays. TV Spend: You may have seen the witty advertisement of a Pyrenees mix named Chester, the dog featured in a new chewy commercial. (4% of industry), Attention Index: 102 (2% fewer interruptions than avg. Another more dedicated fan revealed the full extent of her devotion, writing, "I would die for Walter the cat." "I know, right?" By Ad Age and Creativity Staff. All of us at Chewy are obsessed with exploring how pets think and how we can add more joy to peoples relationships with their pets, said Orlena Yeung, Chewys VP of brand marketing. Are you a print subscriber? Chewy, Inc. (Chewy) (NYSE: CHWY), a leading online destination for pet parents and partners, is introducing viewers to a cast of lovable furry personalities in its new Chatty Pets brand campaign. He goes on to explain his truck's multi-flex tailgate, which can extend, become a step, or even jut out into a desk to create a workspace. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. A few highlights: The gang from Progressive gets in on a family photo. As raging inflation, toxic wokeness and terrifying crime waves engulf the nation, a touching Christmas commercial from Chevrolet is winning raves for its simple message about the enduring power of conservative values such as love of family, small-town collegiality and respect for elders. By Ad Age and Creativity Staff. (34% of industry), Est. What kind of dog is Tucker in the dog food commercial? Isn't man's best friend supposed to be a dog? What animals are in the chewy commercial? Questions for the Investor Relations Department can be emailed to. By Mike Bedard / July 27, 2021 12:39 pm EST Once every four years, people gather around their televisions to watch the world's greatest athletes compete in basketball, gymnastics, and more. RSVP for Ad Ages Super Bowl event on Feb. 8 at AdAge.com/InDepthSuperBowl. Find Out Here, What do you do when a puppy goes crazy? Or was she barking about the fast and free shipping thatll deliver her favorite dog supplies straight to her front door? Chewy's new Fur-tual Boutique is the first AR experience: a full-body-try-on where dogs and cats can virtually dress up in Halloween costumes. So here it is! 1,557,587,637 Theres a Better Way to Measure TV & Streaming Ad ROI, Is Iditarod bad for dogs? By Tim Nudd - 28 min 57 sec ago By Tim Nudd - 28 min 57 sec ago By Jack Neff - 2 hours 28 min ago By Jack Neff - 2 hours 58 min ago By Mia Gindis . Chewy attempts to reflect upon pets innermost thoughts and feelings with a humorous spin. (5% of industry), Attention Index: 98 (2% more interruptions than avg. A few highlights: Chewy introduces us to Giorgio and Ralphtwo dogs in conversation (kinda)as part of its Chatty Pets campaign. Chewy collaborated with award-winning creative agency 72andSunny to bring this concept to life. Ahead of the 2022 Super Bowl, brands such as Bic Lighters, Pepsi, and Chewy have already released their game day ads, which we have ranked below. What to Know, What happens if your dog has nerve damage? We believe that we are the preeminent online source for pet products, supplies, and prescriptions as a result of our broad selection of high-quality products, which we offer at competitive prices and deliver with an exceptional level of care and a personal touch. After submitting your request, you will receive an activation email to the requested email address. Chester is a Pyrenees mix. Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. For more information, visit 72andSunny.com. TV spots reveal the outrageous but actually totally normal relationships between pet parents and their pets, The favorite child, Bailey, and his pet parent at the dinner table. In May 2021, MAC Cosmetics and AR . ), Impressions: Walter may be a sub-20 pound cat, but he defends his owner from perceived invaders just like a 120-pound Rottweiler might. (6% of industry), Est. Pet Parent: Marti Lobos, Quality Assurance Analyst, 2 years at Chewy. 72andSunny is a global creative agency that believes in creativity that wins. Tessie couldnt contain her happiness and so couldnt we. ), Tracking the latest TV and digital ad pitches, The top 5 most creative brand ideas you need to know about right now, Jim Beam reveals new look in campaign featuring 'Sweet Caroline', A celebration of creative excellence for AAPI Heritage Month 2023, Eos CMO Soyoung Kang on code-hacking as a creative superpower, Why a former 'Veep' writer is joining this small agency, AI and representationad leaders discuss equality in emerging tech, Possible TikTok ban6 ways brands can prepare and stay relevant, The top 5 creative campaigns you need to know about right now, Dylan Mulvaney breaks silence on Bud Light uproar, Memorable marketing messagingthe science behind concrete language, visualization and lasting impressions, Bud Light's marketing leadership undergoes shakeup after Dylan Mulvaney controversy, Influencer gifting creates waste and inefficiency for brands, study finds, Bud Light sales drop induces 'panic' as brand response expected to include ad, Watch the newest commercials from Raid, McDonalds, Wise and more, Chewy: Pets Aren't Just Pets, They're More: Best Friend, Califia Farms: Irresistibly Good With Cookie Monster, Wonderful Pistachios: Get Crackin' With PAC-MAN, Watch the newest commercials from Dairy Queen, Coke, Walmart and more, Watch the newest commercials from AT&T, The Farmers Dog, DirecTV and more, Watch the newest commercials from Enterprise, Wayfair, U.S. Bank and more, Sign up here for Ad Age events and awards, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. 5,694,117,898 Submissions should come only from actors, their parent/legal guardian or casting agency. "He doesn't have a workspace.". In a survey conducted by Chewy, 84 percent of pet parents consider their pets family members, and 93 percent are happier people just because of their pets existence. This press release features multimedia. You may even have a specific voice in your head for what your pet sounds like. Who is the voice of the St Bernard in the chewy commercial? Unsurprisingly, most tweeters simply can't get enough of Walter the cat. (16% of industry), Est. Our relationships with our pets are some of the most meaningful, genuine bonds we create throughout lifes highs and lows, said Orlena Yeung, VP of Brand Marketing at Chewy. Colin Wilkinson fit the bill perfectly and was able to film the commercial in his own home using his family as both talent and lighting/camera crew, and featuring their adorable Cockapoo - Tucker - as the star. "Sorry, but the breakout star of the @Olympics is Walter the Cat," wrote one user. Activate your account. With offices in Los Angeles, New York, Amsterdam, Singapore and Sydney, 72andSunny is on a mission to expand and diversify the creative class. (Scroll down to watch them all.). The retailer presents an unlikely canine duo, Giorgio and Ralph, who discuss mixed sentiments about their latest doorstep delivery. 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We partner with more than 3,500 of the best and most trusted brands in the pet industry offering more than 110,000 products and services offerings, to bring what we believe is a high-bar, customer-centric experience to our customers. Impressions: And Duracell says, Your gifts deserve Duracell.. These dogs are enjoying a picnic with their owners in the park. See which brands are buying ads in Super Bowl 2022. The Chatty Pets portfolio includes three 30 second hero spots, along with 15 and 6 second versions of each. In July, Chevrolet released a commercial for its 2021 Silverado truck featuring a man and the man's best friend: a cat. For pet lovers and Chewy customers, it comes as no surprise the bond between a pet and their parent is a breed of its own. PLANTATION, Fla.--(BUSINESS WIRE)--Chewy, Inc. (Chewy) (NYSE: CHWY), a trusted destination for pet parents and partners everywhere, is launching a new campaign that playfully demonstrates how pets are more than pets; they are family members, confidants, best friends, lifelong companions and so much more. "That @chevrolet truck commercial with Walter the cat might be my absolute favorite commercial in the history of television," wrote one of Walter's fans. The observer says, "I meant the cat." (Scroll down to watch them all. "What's so great about him?" (4% of industry), Est. (39% of industry), Est. he asks. Published on November 17, 2021. You can shop for flea collars, sprays and more prescriptions for your pet on the website. Thats right each and every day this Chewy company wants to bring you more than a commercial with dogs. (61% of industry), Attention Index: 103 (3% fewer interruptions than avg. What kind of dog is in the 2021 chewy commercial? ), Impressions: https://www.businesswire.com/news/home/20220131005176/en/, 72andSunny: About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright . Every weekday we bring you the Ad Age/iSpot Hot Spots, new . You can connect with Chewy on Facebook, Twitter and YouTube or by phone at 1-800-672-4399. Once verified, the information you provide will be displayed on our site. (Scroll down to watch them all.). Another agreed, writing, "IMO Walter the Cat gets 1st Gold Medal.". By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. TV Spend: TV Spend: Published on February 02, 2022. Lets Explore, Is Victor dog food good for dogs? Ice-T helps Cheerios hype the return of limited-edition Cheerios with Happy Heart Shapes. shelby.vetter@72andsunny.com. (25% of industry), Attention Index: 98 (2% more interruptions than avg. Fans go wild for the winter ad. the owner of the cat and truck replies. Since cat videos have been setting the internet ablaze since the advent of streaming video, it's no surprise that Walter is causing some chatter. (54% of industry), Est. (<1% of industry), Attention Index: 129 (29% fewer interruptions than avg. Jed Gray, Greenhill's general manager, tells us the gorgeous 100-plus acres we're admiring have been a working farm since 1762, though focus moved from cattle to grapes when the land was .