New South Wales Business College The company is facing several critical issues that need to be addressed effectively by signing up with small sized companies. Bounce Fitness is responsible to provide a presentation to the HR department which will help them to address the critical issues occurring in the organization. Environmental Scan: SWOT Analysis This section explains the information about strength and weakness of the company and describes about the potential opportunities and threats regarding to Bounce Fitness. operations. product is clarify, and flexible and prepare the teams for any changes that going to happen or 0000023785 00000 n * $5 to be used on order value more than $50. The printed material will provide with an insight to the customers. 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Human Kinetics. Email Memberships $7,669 $8,436 $9,279 $10,207 $11. Technological advancements: Technological advancements have made it possible for fitness clubs to offer a wider range of services and equipment, making it easier for people to get fit and stay healthy. The sleep duration for low obesity-related values (BMI, WHtR, and WHR) for men was 7-9 h/d, and that for women was 7-8 h/d. numbers of travelling business people and tourists have been saturated with businesses offering the Firstly there is a necessity to boost advertisement programs in order to seek attention from a large section of society. Group classes such as Samba, Yoga, Polities, food nutrition, and many other classes and groups. Bounce Fitness will pay for the training fees and other incidentals such as text book requirements and provide one (1) paid hour per week for study leave. They want to strengthen their inner strength by developing the employees by providing them with training. Marketing Management. This will develop a better understanding among the customers regarding the organization (Funk, Alexandris & McDonald, 2016). Education. Sometimes it is hard to do all the work on your own. The computers, Internet access, and classes The goal of this marketing plan is to outline the strategies, tactics, and programs that will make the sales SWOT ANALYSIS Changes: Bounce fitness is about to register with Australian fitness. offer. Weaknesses would include any areas where the gym is lacking, such as limited . If $25, programs and equipment. Did you know that we have over 70,000 essays on 3,000 topics in our Copyright 2023 StudeerSnel B.V., Keizersgracht 424, 1016 GC Amsterdam, KVK: 56829787, BTW: NL852321363B01, Intermediate Accounting (Conrado Valix, Jose Peralta, Christian Aris Valix), Unit Operations of Chemical Engineering (Warren L. McCabe; Julian C. Smith; Peter Harriott), Calculus (Gilbert Strang; Edwin Prine Herman), Auditing and Assurance Concepts and Applications (Darell Joe O. Asuncion, Mark Alyson B. Ngina, Raymund Francis A. Escala), Rubin's Pathology (Raphael Rubin; David S. Strayer; Emanuel Rubin; Jay M. McDonald (M.D. Increase market penetration every quarter. There is a necessity to implement a stringent marketing strategy in order to generate awareness and customer loyalty (Meffert, 2013). group. We have sent login details on your registered email. Competition: Bounce Fitness operates in a highly competitive market, and changes in competition can impact the business. Sound System: A good sound system is essential for creating an immersive workout experience. They have low overheads, so they can offer good value to. Bounce fitness is a dynamic wellness organization that centres the utilization their excellence in Opportunities would include any potential areas for growth, such as expanding services or offering new classes. 35 subjects said they would be willing to pay for access to the Internet, $2 an hour was the most popular hourly Internet fee. The cost for the new employees, brochure and advertisement will be around $1500. Social media influence: Social media platforms such as Instagram and Facebook have made fitness a popular topic and a source of inspiration for many people. first I will talk to CEO. Sales $375,323 $412,855 $454,141 $499,555 $549. Speciality Drinks (based on average) Were Lifestyles 1. Government regulations: Government regulations, such as taxes, can impact Bounce Fitness. These techniques will help in achieving desired growth rate. An employee choosing to utilise a Bounce Fitness centre will pay a $100 monthly fee. Some key findings include: The market for the services Bounce Fitness Caf will offer is growing rapidly. marketing a fund forecasting to provide a new product control chart .Monitor the new product employee. PhDessay is an educational resource where over 1,000,000 free essays are Operator: SolveMore Limited, EVI BUILDING, Floor 2, Flat/Office 201, Kypranoros 13, 1061 Nicosia, Cyprus. Customers can sign up for a Bounce Fitness Caf email account; this account will be managed by Will the cost of accessing the Internet from home drop so significantly that there will not be a market .. . . . . .. .. Review of existing and potential competitors and allies. month. You can use it as an example when writing ensure the good quality of work to the customer and to become the professionalism. address. Fitness Australia,(2016),(Online). Turban, E., Strauss, J., & Lai, L. (2015). Moreover the marketing performance of the company with the short and long term objectives is stated in order to understand the futuristic goal. Business people from the downtown business centres and professional buildings. (2013). Power Internet users $30, market. Chief executive officer- James House (internal) Additional capital Hourly Internet Fees $150,636 $165,700 $182,270 $200,497 $220. House, F. O. customers; wed just have to charge less and move our numbers around to accommodate this trend. As a manager, I must check whether there are any material expired or out of stock. environment. Upload your requirements and see your grades improving. associated with keeping state-of-the art computer hardware. Save my name, email, and website in this browser for the next time I comment. infusions may become necessary and that possibility is detailed in the business plan. SWOT Analysis of Shipping Industry in India 2023, PESTLE Analysis of Insurance Industry in UK 2023, SWOT Analysis of Cattle Feed Industry in India. Information marketing. Bounce Fitness is responsible to provide a presentation to the HR department which will help them to address the critical issues occurring in the . Power users have knowledge and web-browsing experience that novice Our programs will be monitored for efficiency and return on investment. 0000001376 00000 n Bounce Fitness is a trampoline fitness program that utilizes trampolines as a means of workout and exercise. communications with their family, and tourists do the same. Strengths: They are able to respond very quickly as they have no red tape, and no need for. Many Bounce Fitness facilities use dynamic lighting systems that can change colors and intensity to create a visually stimulating environment. xref Bounce fitness is about to register with health Australia. Centre and the organization try to make as much as comfortable for costumers .for e. In Specialty Drinks (based on average) $18,259 $20,085 $22,093 $24,303 $26. The Contribution Margin chart and table presents a strong outlook for Bounce Fitness Cafs first year of Under-staffing or poorly-trained staff can detract from the customer experience. Bounce Fitness Caf must address. This can attract more consumers (customers) who may not be looking for a pesky contract or those who do not want to feel tied down , to a long term commitment. essay, The Work Perk That Matters More Than Free Food, Gym Equipment or an Open-Office Plan, The Growing Popularity of Gym Culture and Its Benefits, Catchment Area Analysis for 24 Hour Fitness in Cochin, Analysis of Management and Operation Issues at Private Fitness, Inc, Organizational Communications Analysis Womens Resource Center at Norman, Oklahoma, Write At American companies, technology is the new perk.That's according to a recent by Adobe Systems that revealed 81 percent of U.S. office workers value state-of-the-art. Auditing (Robyn Moroney; Fiona Campbell; Jane Hamilton; Valerie Warren), Financial Reporting (Janice Loftus; Ken J. Leo; Noel Boys; Belinda Luke; Sorin Daniliuc; Hong Ang; Karyn Byrnes), Contract: Cases and Materials (Paterson; Jeannie Robertson; Andrew Duke), Il potere dei conflitti. Some of these legal factors include: Licensing and permits: Bounce Fitness may need to obtain the necessary licenses and permits to operate its business in a particular location, including a business license, sales tax permit, and any industry-specific licenses. level. access or Bounce Fitness Caf memberships as Internet access costs and hardware costs continue to fall. SWOT analysis. Internally, consider factors such as high staff turnover, unmotivated instructors, low participation, deteriorating facilities and a lack of funding. Other factors may include a lack of affordable equipment suppliers or changes in the regulations that affect your instructor certifications. Some of the key environmental factors to consider include: A SWOT analysis is a tool used to evaluate the strengths, weaknesses, opportunities, and threats of a business or product. Total Sales $375,323 $412,855 $454,141 $499,555 $549. Here is an easy tip to work out for shorter period of time and reap benefits. The main stakeholders in this communication plan are. They already are running 4 successful fitness centers at different part of Australia. 3%. Available from: https://myassignmenthelp.com/free-samples/organizational-marketing-sam-bounce-fitness. University Students Internet services in the scenario would still play an important role in attracting This will help in seeking more attention in order to achieve sustainable results (House, 2013). Order custom essay SWOT Analysis for Gym, fitness center Bounce Fitness Caf provides communities with the ability to access the Internet, enjoy a cup of coffee, and They can change direction quickly if they find, that our marketing is not working. specialty drinks, bakery goods, and a comfortable environment will provide Bounce Fitness Caf customers Specialty Drinks (based on average) 9,129 10,042 11,047 12,151 13. . Essay. Organizational buying behaviour: purchasing and marketing management implications. A market survey was conducted in the autumn of 20XX. standard entertainment offerings will realise the potential entertainment value the Internet can provide. Some weaknesses of Planet Fitness include limited equipment options, limited class offerings, and a lack of personal training services. Most notably, we Offering retail store discounts to registered members of Bounce Fitness Brisbane will simultaneously increase its retail shop sales along with the number of people who will be purchasing gym memberships from the centre. That's our welcome gift for first time visitors. Total Cost of Sales $60,286 $66,015 $72,317 $79,248 $86. purposes only. Economic conditions: The overall state of the economy can also impact Bounce Fitness. The website should include all the relevant information about the fitness center. Health and safety regulations: Bounce Fitness must comply with health and safety regulations to ensure that its facilities and equipment are safe for use. $15, OPPORTUNITIES of the same needs and interests of this larger group. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days. Employees (internal) SWOT Analysis The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing Bounce Fitness. Bounce Fitness Corporate Marketing Plan Executive Summary Bounce Fitness will serve the corporations in the city centres of Brisbane, Sydney and Melbourne, helping them to become more productive, while . Insurance are also important because if something goes wrong it will cover it. 0000010797 00000 n The University of Kansas emphasizes using the SWOT analysis at any level of the process, can inform strategic plans to ensure the growth and sustainability of your center. FIELD STUDY 1 : OBSERVATION OF TEACHING-LEARNING IN ACTUAL SCHOOL ENVIRONMENT, English-for-academic-and-professional-purposes-quarter-2-module-2 compress, 1. cblm-participate-in-workplace-communication, Activity 1 Solving the Earths Puzzle ELS Module 12, Access to methods of communication and volumes of information now available on the Internet. A 24 hour fitness SWOT analysis involves laying out your organization's strengths, weaknesses, opportunities and threats; it can be used to help make sensible, thoughtful business decisions. A SWOT analysis of handbags, A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is a strategic planning tool used to evaluate the internal and external factors that can impact the success, Your email address will not be published. The companys well established brand name and the highly, experienced workforce will be of great value to the organization. On the other hand, product differentiation strategy, allows the companys customers to access different forms of physical fitness exercises provided, by the firm. Firstly, they. SWOT analysis. We believe that there are some serious management and operation problems which need to be changed or improved immediately. This marketing plan is just that, a plan. $ Such as gyms like Curves, Planet Fitness, Gold's Gym and many more. your valid email id. These weaknesses include: a dependence on quickly changing technology, and the cost factor The role of emotions on consumers' satisfaction within the fitness context. There is a necessity to drive down the total cost associated while serving each customer. with free plagiarism report. These classes will be held in the afternoon and later in the evening. The company is losing a major level of clientele base from past few months. Improve the level of standards 2. 0000001515 00000 n 0% Bounce Fitness . Change management plan for Bounce Fitness consist three major part: 1.) Valid for Bounce Fitness Caf marketing will consistently build on this mission. With its lively and supportive community of instructors and participants, Bounce Fitness provides a workout experience thats both challenging and enjoyable. However, the implementation of the price and product differentiation marketing, strategies will help the firm to generate adequate funds to run the activities of the company. Improve the level of standards 2. This leads to the development of the organization. The Bounce Fitness Executive Team have recognised that the lack of standardisation of operations and the different . Pearson Education. Heart Rate Monitoring: To measure the intensity of a workout and ensure participants are staying within their target heart rate range, some Bounce Fitness facilities use heart rate monitoring devices. Environmental scan. Determine the strengths of your fitness center to get an idea of its overall business value. Information on the Bounce Fitness Case Study is contained in Appendix One of this Assessment as well as on the Bounce . This will help in promoting a sustainable growth in the organization while providing a tough competition to the similar business organization (Berkowitz, 2016). Encourage professionalism 1 Consuming Marketing efforts are just beginning by the time a potential customer enters Bounce Fitness Employees retention and recruitment is one of the important mission. Coffee (based on average) The major goal of the organization is to promote well-being of their customers. This will help in attracting more customers across Australia. Springer. 2018 [cited 01 May 2023]. cookie policy. Bounce Fitness Caf will target these groups with radio and TV spots on local stations. $25, about a new product. 0000000016 00000 n Business Marketing management. Direct Cost of Sales $57,286 $63,015 $69,317 $76,248 $83. If you are the original writer of this content and no longer wish to have your work published on Myassignmenthelp.com then please raise the There are several legal factors that Bounce Fitness, or any fitness business, should consider to ensure compliance with the law and protect the interests of its customers, employees, and owners. Sport Marketing 4th Edition. Weaknesses It incurs a high cost due to its customized, personal service. We use cookies to give you the best experience possible. My Assignment Help. Will the popularity of the Internet continue to grow, or is the Internet a fad? different marketing programs. through the medium of the Internet. This may include obtaining certification from a recognized safety organization, providing training for employees on health and safety procedures, and regularly conducting safety inspections. Page. Bounce Fitness Caf has three (3) main strategies. They are able to give really good customer care, as the current. Communication plan provides information about the organization in an effective manner. They need to focus on tying up with the medium sized organizations instead of the small sized in order to leverage funds (Hollensen, 2015). Strengths would include any advantages the gym has over its competitors, such as a great location, a wide variety of equipment, or a knowledgeable staff. These students tend to have money and an interest in up-scale social centres. well adjust the marketing mix appropriately based on our findings. These opportunities A SWOT analysis for a gym would involve assessing the Strengths, Weaknesses, Opportunities, and Threats of the gym. Explore how the human body functions as one unit in harmony in order to life //= $post_title Shank, M. D., & Lyberger, M. R. (2014). Work/career 2 communication Highly This has led to an increased interest in fitness and health, and many people are turning to Bounce Fitness for guidance and support. Mullin, B. J., Hardy, S., & Sutton, W. (2014). Bounce Fitness Caf will target these groups with radio and TV spots on local New staff hiring is essential to increase the total strength of the workers working in the organization. The Customer Happiness Representative will play a large role in implementing the ^#. STRENGHTS WEAKNESSES Have a good reputation. Strengths: They are able to respond very quickly as they have no red tape, and no need for, higher management approval. New York, N.Y.] (222 East 46th Street, New York, NY, Dynamic price competition with price adjustment costs and product. IntroAttention Getter: By a show of hands who likes to go to work out? This will provide flexibility to the organization in order to grow smoothly. Marketing management(Vol. Diversify the service offering to insulate the business against fluctuations in any one (1) component of The changes can attract more customers as the trainer will be more professional and satisfy the 0% University Students Office Workers Seniors. As they provide important This too helps the customers to maintain a stable state of mind since they are only. Bounce Fitness Caf just opened its doors for business in 20xx when the Bounce Fitness Centre opened. 0000005098 00000 n James house is an important role in the organization as he is the decision maker. For example, if interest rates are high, it can make borrowing more expensive for the business, which can impact its ability to expand or make capital investments. Bounce Fitness Cafs marketing objectives for the first three years of operation include: Revenues for the first year of operation are based on an almost 10% growth rate from month to month. This group of customers serves an important New machine Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec. ; Philippens H.M.M.G. Ethics is given special preference while carrying out the work in Australia. Video Recording and Streaming: To make the workout more accessible, many Bounce Fitness facilities use video recording and streaming technology to capture classes and allow participants to participate from home. $5, the rapidly falling cost of Internet access, and emerging local competitors. A SWOT analysis is generally used in conjunction with other assessment frameworks, like PESTEL and Porter's 5-Forces. John Wiley & Sons. %PDF-1.4 % A social 0000043189 00000 n welfare. 0000014514 00000 n Agenda . function at Bounce Fitness Caf. CRICOS Code: 02992E RTO No. The total amount of training cost to employees is one of the major investments for the company. The Customer Happiness Representative position has not yet been filled, but it is the first milestone that The Gym Group Plc s industry, Culture (gender roles, social conventions etc. Out of the seven business plan topics I have chosen to create a SWOT analysis for a fitness and sports business. 1306 27 harmony in order to life, SWOT Analysis for Gym, fitness center.