His company, JS&A Group introduced dozens of new innovations, including the pocket calculator, the digital watch, cordless telephones, and computers sold through ads to what I think must have been skeptical audiences who were by the end of the ad so convinced to buy it that they pulled out their credit cards and bought. Theyd be amazed by what they saw, and I would go scream and beg to my parents to please buy me those glasses just so I could see what they saw. T-O-P-T-A-L, Top as in top of the mountain, Tal as in talent. If the Bears win, were going to cut the price in half and if the Bears lose, well sell it at full price. Want Sales Copywriting that Snags, Compels and Converts. I really learned a lot just by teaching what I knew. To get you to read the next one. Actually, Joe, as I do my ad, can you pay attention and then rip into me afterwards as to what I could have done better? But anywaywhere was I going? In order to build a curiosity, I start knocking the product, calling it stupid, calling the name stupid, really blasting the product.. What differentiates one dating app from another? The lesson is when we found out that he was a convicted felon, we should have cut our relationship immediately. Sugarman says your prospect should feel in harmony with your copy. Whats one place where you brought in your copywriting skills? Sensing the opportunity to not only extend life spans but to be responsible for helping millions of people live a better more youthful life, Sugarman agreed to head a company to market a series of products utilizing this new technology. His books include AdWeek Copywriting Manual, Triggers, The Seven Forces of Success. I have the physical versions of these books, but theyre all available digitally on Amazon too, which Ive been enjoying. You ask them, What do you take? We take all of the credit cards. I put it upside down, they walk away. The bitter pill of failure is often more than most people can handle. I look at the ads I wrote initially and its embarrassing. A household name (if your house is actually an advertising or copywriting agency). I just happened to be driving down the 405 in Los Angeles and I was with a friend of mine. Andrew: To teach the people at Google how to write more effective ads, even people who have incredible stats but they want you to do it for them and teach them? Another thing too that was interesting too, I used to give seminars for several years. Joe: Yeah. Ive got family in all these places. Hint: they found none. You tell Toptal what youre looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. I run a team of word-slinging cowboys who go by the name of The Creative Copywriter. Maybe Rumble makes a deal with him. of Associates: 425. Magical Branding. I could use those principles and make the newspaper really very, very popular. Thats exactly what I did. I figured, We can kind of duplicate that. So weve been doing that. Joseph Sugarman also called this harmony. Joe: Well, thats a good point. Once again a concept or bigger idea is used. I still have quite a few of these left, and Im happy to share this with your audience. Because we wanted to sell our products through the internet. As soon as they are shaking their head in disagreement or not understanding what youre saying, the sale is lost. Joe: Yeah. I remember Triggers is the one that got me interested in you. How Much Burt Sugarman Earns A Year? Then, alongside the customer knowledge he had, he would be able to come up with a winning sales concept. He's 79 years old and for nearly 60 years, Sugerman has dedicated his life to making a living dealing in juke boxes, pinball machines, arcade machines and You mightve thought of hot weather and oranges when thinking of the state of Florida. He rewrote the ad and it doubled response. They did such a good job that he started talking about them just to tell the rest of the entrepreneurial world how effective they were for him. Joseph Sugarman is Chairman of JS&A Group, Inc., BluBlocker Corporation, DelStar Publishing and President of a bio-tech company, Stem Cell Products, LLCall based in Las Vegas, Nevada. These words can be used interchangeably, but the concept(No pun intended), remains the same. The one you love is going to love.. Im preparing an eight-page catalogue for United Airlines, eight pages, one of the pages dropped out because the company went bankrupt. Andrew: BluBlocker.com for sure and of course people can see it on Amazon if they want. Thats a great name if you understand how its spelled. Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. Andrew: Joe, what do you think of this storytelling thing? Oh, one last thing before we goGoogle, they hired me. Joe: Yeah. Someone showed up at his house. Heres the URL. So I called up my friend and I said, Those astronaut sunglasses that youve got, please, could you send me a pair? Is it some other process? Ive proven that many times, especially with my seminar participants. Joe: At the height, of course, we were selling 300,000 pair a month. Like this guy, he doubled his response as a consequence. Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. Theyre studying them. I know theres someone listening going, Andrew, I was about to say, but I was deep in the conversation. Focus on creating advertisements around emotions and experiences since these drive purchasing decisions to begin with. In 1971, after six years of running his own ad agency, he saw micro-electronics as an exciting opportunity and formed a company to market the world's first pocket calculator through direct marketingall from the basement of his home in Northbrook, IL. Thanks, Joe and thank you all for being a part of Mixergy. President Reagan just allowed the FCC or FTC to allow those. I dont think I could have sold it without putting in that story. Its a collectible. I couldnt convince people do anything. President Joe Biden didn't hold back at the White House Correspondents' Association's annual dinner on Saturday, roasting Andrew: Whats one of those triggers, for example? Joseph Sugarman is one of the most epic copywriters thats ever lived. We did very well. Where do we mail for that? Joe: You can check with eBay, sometimes this thing is worth $30 to $50. Family & Early Life The USA is where Jay Sugarman was born. As of 2023, Joshua Suhermans net worth is . Dane Maxwell, a guy from my audience just flew out to his house said, Ill do whatever you need. Giants general manager Joe Schoen decided to trade up Thursday night during Round 1 of the 2023 NFL Draft. I go there. So he goes to Toptal. He went back home and he wrote his ad and he sent it to me. He was starting to make money from a lot of different teachers, a lot of different customers. I have so much fun at restaurants. Web Joesugarman.net ranks 1,666,347globally on HypeStat. Hes the real deal. It ran for 10 years. Begin writing for money and enjoying the writer's life with AWAI. I photograph it real quick, wrote a real quick ad, ran it in this insert. Joe: The one you love is going to win. (561) 278-5557 or (866) 879-2924, Copyright 2023 American Writers & Artists Institute, FREE TRAINING The Best Niche for New Writers, One Dollar to Try But This Ends TONIGHT, Today Only! Im either in Maui or Im here in Las Vegas. The first will help you hire your next great developer. Joe Sugarman, seller of Blublocker sunglasses on TV and one of the last of the wacky copywriters who drove the mail order business, died on March 18 in Las Joe: Thats a good point. No product is perfect, but judge for yourself. He was playing the 190-seat capacity Joes Pub in New York under a year ago. Mon Fri 9:00 AM to 5:00 PM ET But I wouldnt ignore the fact that I dont have 100k to spend on a flashy car. Your email address will not be published. I've done a few other courses and read books, but the access to your feedback has really set this one above anything else. Joe: Ill give them one. Joe: You mentioned I used to teach a seminar. He eventually sold 20 million pairs of the glasses using Joe: Wow. Ive had seminar participantsI had this one farmer who sold grapefruits. It says, Warning to all Bear fans: The Patriots will solidly beat the Bears and heres why. And you kind of bring people in. I had it for about 22 years. Chicago is my hometown. So whats the real key? I started the interview with a story and then I look down at the time and I say, Im two minutes into this interview already and all I did was talk. Download our FREE, expert eBook to unravel the mysteries of high converting copy. Thats in addition to a no-risk trial period of up to two weeks. He is best known for building a business called JS&A Group Inc. and making millions of dollars worth of sales simply from his ability to write unique and compelling ads in a catalogue. Burt Sugarman net worth: Burt Sugarman is an American television producer who has a net worth of $25 million. Burt Sugarman is a true legend in the world of TV entertainment. An SEO savvy content strategist and copywriter with a pretty darn creative noggin on my shoulders. ", "The work I've done with Carmine has translated into millions of dollars. Well, not just Toptal.com, anyone can go to that. Youre right. That's a combined net worth with his wife, Mary Hart. Think about the rhythm of your sentences. We were deluged the first day. Joe: Thank you. Most customers arent interested in preventing something from happening but rather curing an existing problem. From the start of Bidens presidency until July 2022, the economy averaged a net increase of 553,000 jobs per month. However, when a customer is experiencing turmoil, they will seek a fix and be more likely to purchase a product or service which does so. Each product introduction was made in large, full-page advertisements, which became the recognized signature of his creative work. Lets try it. You know this of course. How could you spend a half hour selling a pair of sunglasses? saving. WebJoseph Sugarman is one of the most epic copywriters that's ever lived.He launched his direct mail agency JS&A Group through writing ads by hand and has no shortage of Sugarman would spend days poring over a product and its components. Its in my book. Youve a very good interviewer. I had to fill that one page and I only had like a couple days to do it. They were the people that were selling the toll-free numbers. Its called Toptal. Storytelling is very, very powerful. The funniest letter Ive ever received came from this woman who said, I read your ad in The Wall Street Journal or whatever it was and I just want you to know I could not stop reading it. You were selling them for $400, which was still much cheaper than people expected. So I would be entertaining people. Upon signup, youre paired with a team of dedicated bookkeepers who understand your business and use simple, intuitive software to balance your books. How Zee Ali went from selling cigarettes in the hood of Chicago to selling LeadPages founder on why you should be embarrassed by your first launch, How a list nerd grew Ranker.com to 27,000,000 monthly visitors. So today Im sharing with you seven of his copywriting tips that will help you up your game. Andrew: Okay. I couldnt communicate well. Theyre copying them by hand. Red wine might bring up memories of dinners with your family. Sugarman states that yes, you need to include features and benefits, but each sentence needs to flow into the next and thats your main aim. He was the first to market the cordless phone and the We made it entertaining. You can see the same thing being done by every luxury brand in the world. The goal is to create the curiosity in the beginning of the ad to really get that person to read. "I'm getting such insane value out of this course. Andrew: Which of your books is a good first book to read for someone who wants to learn your writing process? . So its just writing in general. They offer a no-risk trial period. What IP addresses does Joesugarman.net resolve to? Mary, his wife, has a net worth of around 100 million dollars. That was the story about buying that property. Is it a notetaking process? My competition, my competitors, I was always friendly with them. I would get up and they gave me five slots to sell it in. The article also cited the $1,500 laser-operated mousetrap that nobody bought. How Drip started as a widget and was acquired by Leadpages for a Building a $200k/mo digital marketing agency from the ground (using How to grow your audience (Using an Ambassador Program). Joseph Sugerman lives in Beverly Hills, CA; previous city include Los Angeles CA. And then as an advanced concept, this is called Triggers. Its the psychological triggers that cause a person to buy. I guess BluBlocker would have to stand up pretty tall. Once you pick someone you can start work with them the next day. Its fine. Joe: Exactly. Ill spend two or three weeks and make sure everything gets taken care of and go from there. Well, theres someone who I interviewed who knew me for a long time who sat there and said, Im not going to follow what Andrews saying. For a long time he did not believe for some reason. Why did we get off of those? He ran the ad. Joe: Absolutely. Want to Read. Do you find yourself using some of the triggers on people in person or with people in person? Otherwise it might sound like Top Towel or something and what does a towel have to do with this? In other words, if you have an opportunity to do something unusual, go ahead and do it. Andrew: If I take an envelope, write my address on the to line, put a stamp on it and then put that in another envelope and mail it to you, youll use my envelope to send me that card. I got so fascinated by books that taught me how to be more persuasive, the books that almost taught me what felt like magic tricks at the time. He then spent over three years in Germany where he served with the Army Intelligence Service and later with the CIA. It was very much like running a business. All of the elements within an ad, whether its direct mail, a landing page, or other material, is to get the customer to read the first sentence. But I thought this would be a really good TV ad. We want to run a full-page ad in the Wall Street Journal on what youre doing and all credit card orders to be taken over the phone because what youve done, weve followed you and your business just boomed from that.. Oatly tugs at emotions whilst delivering some facts about their product to back up those feelings. Joe: Well, first of all, the product came to me because the company was in trouble and they needed to liquidate it. When I appeared on QVC, they did that once and our sales were terrible. Finally he said, You know? joesugarman.net Profile Title:The I found that to be true. Joseph Sugarman is a legendary copywriter and bestselling author. Thats the copywriter, the guy who used to sell those BluBlocker sunglasses on TV. What was going on? Ensure the order of your advertisement and copy has a logical sequence. He wasnt really satisfied. Instead of trying to tell you what a great product the MagicStat Thermostat is, were going to tear it apart unmercilessly. And then you go into, When we first saw the MagicStat, we took one look at the name and said yuck. And you just keep going from there. You listen to it. So, if you know that, is there a way for you to speed up their purchasing decision or encourage more people to rip out the ad? Andrew: Which of your ads were you proudest of that looking back, you feel like, This is the one that I would like to be remembered for?. This is his place. Provides CEO, CFO, Director and Chief Executives trade reports, independent equity research, and stock screening. Hes up there with David Ogilvy, Eugene Schwartz, and John Caples. LAS VEGAS, March 25, 2022 /PRNewswire/ -- Successful entrepreneur, Joseph (Joe) Sugarman, best known to millions for his BluBlocker Sunglasses, passed away peacefully while surrounded by his family on March 18. He was 83. We took the garbage that she sent. . Andrew: That part I get. Andrew: I have an example of your curiosity in action. I bought the newspaper. Its such a well written ad. Do you have a process for remembering what you read, for organizing it? I want to understand how you understood what was in the customers minds. The goal of the first sentence is to make the customer reader the second sentence and so forth. Its a long story. Its very, very helpful. Ive built that up so weve sold 20 million pair. Joe: Its been over . I was very honest about how bad it was. The other thing I have, the other principle I have thats really importantby the way, all these principles apply to social media and to the internet, all the principles apply and theres no exception, really. Some of my best ads I wrote once, made a few little corrections and boom, it took off. Heck, the best copywriters can still be persuaded and harmonized with an advertisement! But first, let me do my ad. You watch them walk away and all of a sudden they turn around and its so funny. We accepted them for about six months and we never got ripped off. Purchasing your course and coaching was a great decision. Ive got the address and if you guys didnt write it down, just let us know and well add it to the comments. Joe: The other thing I was going to say too was that you want to create curiosity. Andrew: You mean rewriting. I used that as a turning point. If you buy this right now, instead of paying $100, your cost would only be $50. Now we sell a few thousand, but thats it. We were the first ones to introduce the digital watch. ", "I really appreciate your input. WebJoseph Sugarman became one of the most successful direct marketing copywriters of the last century. My sister said, You know that guy? And in the process, he got his new No. Theyre annotating them. ", "I've learned copywriting from big giants such as AWAI, Dan Lok, RMCB, Ramit Sethi, and Agora but I can effortlessly say Carmine has the wisest and most precise course on copywriting. Andrew: I imagine today finding some way of figuring out when there was a burglary in the neighborhood and then mailing the people around that persons house to say, There was a burglar here and you might want to buy this to protect yourself. Today the data is so much more available. I can't express how much to say thanks to him especially in crafting my own business. Tip #7: Understand the nature of the product. We were selling BluBlockers, and I get this letter from this lady in Maui and it says, Dear Mr. Sugarman, I just want you to know that I was looking so forward to getting your sunglasses, but what happened is the UPS guy delivered them to my front porch and my dog chewed them up. The designer's estimated net worth is about $700M. Like Discords lovely and lyrical homepage copy: Your copy should be compelling. Andrew: Hey, everyone. You can always Google. Forget the wedding, this is going to be an amazing experience with an amazing wedding on top of it.. WebHow much money is Joshua Suherman worth at the age of 30 and whats his real net worth now? Is it just as easy as do a background check on your people? So we had to drop the line because we were depending on him for the research and for the results, but he didnt supply it. Andrew: Makes sense. Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. Carefully select words based on how you want customers to feel while reading your copy. That was a lot of fun. Joseph Sugarman has sold millions of dollars worth of products and made many men and women rich. The second will do your books for you better than you ever could do it yourself. Andrew: I see. Joe: Times have really changed. He signs up. But anyway, then I get a call from the manufacturer and they say, Joe, I want to let you know that from now on, Honeywell has bought our company for millions of dollars and I just wanted to thank you for all the help. I look at that and I say, What the hell? Thats smart money. Sign up at Bench and get 20% off for your first 6 months. His books include AdWeek Copywriting Manual, Triggers, and Success Forces.. I do not know why. We established a sales volume. Giants general manager Joe Schoen decided to trade up Thursday night during Round 1 of the 2023 NFL Draft. With each passing day, Jay Sugarman overall profits continue to rise, and he is becoming more popular on the sidelines. Hey, you never know. Ive got two months to get them made. This person is good but one little error, one digit being off could end up costing him a whole lot of pain and a whole lot of money because hed get his taxes wrong. I ran it for seven years. We sold out the first day. It makes me feel like youre more honest, that youre giving me a balanced view of the product. I work at the Four Seasons hotel, but why dont you come out to my property where Im babysitting, so to speak, and its beautiful out here and well do the interview out here. So I said, Okay, fine.. He then describes the features that ought to give the reassurance he doesnt want to promise. Is it Top Talent or Top. So Im kind of taking it easy for a while. BluBlocker sunglasses, that was my total focus. You delivered. So, okay. With that being said, here are the main takeaways from todays article: Reach out to me if you need a copywriter for hire to help you with your next project as well. You want to have a subheadline that causes you to read the first sentence in the copy. See more ideas about print ads, copywriting ads, ads. Teachers all over the world were using his software, buying his software and then using it to create bingo cards to help their students learn. He launched his direct mail agency JS&A Group through writing ads by hand and has no shortage of amazing feats in advertising. Yes, fear is an important psychological trigger but Sugarman argues that you have to be truthful and subtle with it. 2 outside Theyll give you a really good price. So I bought it right away. It was a success of course. Didnt you also buy a newspaper in Hawaii, in Maui? He says, Joe, what do you think? And I said, My god, this is terrific. Andrew: Right. It was very successful. Thats the way it goes. So I did an infomercial. Carmine Mastropierro is a self-growth, marketing, and business coach that helps people transform their income, value, skills, and success. Joe: Well, it depends. I point these out to my seminar participants. Youre a smart cookie. We were driving to see a new product. Could you please replace them? And of course we replaced them. He came to my seminar and he studied. I just became an expert in that particular area. Well, I was in electronics. Were betting that the Bears are going to win and to prove that, were going to sell you a computer. So they had cut it out initially and then they bought from it eventually. Are you talking about the property out in. Andrew: Whats the address? Then I get a call from AT&T. It's only a matter of time. Login or become a premium member. Use simple language so your reader isnt forced to pause whilst they try to read a four-syllable word they rarely use. Im Konrad. It needs to be interesting, unique, and most importantly, short. Why are stories so effective, and are they worth the extra time that people are going to have to invest to listen to them? If you havent read his book The Adweek Copywriting Handbook, you need to get your hands on it now. Andrew: You dont even need an electrician. Im really grateful to them for sponsoring. He says that very product has its own personality and you have to dig deep to find out what it is. Now with the internet, its so much easier because first of all, you can test very inexpensively. A great example of this is when Cycle magazine sent an advertisement to Joseph Sugarman himself. But heres the catch They used his EXACT design and copy style to grab his attention. While it couldve greatly backfired, Joseph found it entertaining and bought ad space in their magazine. Your copy should be organised in a logical order. How did you figure out what to do to make it interesting? Since they desire it more, the customer will also be willing to spend more of obtaining the cure.. Andrew: Whats one thing that you did that helped sell the newspaper? Joe: No, the one you love is going to win. . So, we did that. Is there something you can do with that? More Ways to Contact Us , Begin writing for money and enjoying the writer's life with AWAI! Welcome, robot overlords: The best AI tools for copywriting in 2023, Copy By Committee: why the world would be a better place without it. Here it is. Get Started as a Social Media Expert for $59.40. Andrew: I thought I could go to Amazon and buy BluBlocker sunglasses, no? Andrew: You didnt put it on the camera, for example, and let the camera see through the lenses so we could experience it at home. So I offered good value. Andrew: You know what, I should actually make a note to finally do that. You wasted my time to read that ad, but I want you to know how compelling that copy was. So I really appreciated that. sort by. If they dont read the first sentence, how will they read the second? Andrew: All right. We were in Walgreens for almost 20 years selling at retail. I am not interested now in a thermostat. Well, with this new infomercial, we were selling 300,000 pair in one month. Heres one you have in your book. Next time youre writing copy for any advertisement, try to make the first few sentences as short as possible.
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