If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Louis Vuitton Inside Louis Vuittons invite-only spring/summer 2023 trunk show in Singapore 6 of Pharrell Williamss biggest luxury fashion collaborations Yayoi Kusama wants her Louis Vuitton collaboration to bring joy Topics Louis Vuitton Livestream Fashion show Seoul Nicolas Ghesquire Over the past decade K-pop stars have benefited from the Hallyu wave, the phrase that sums up the popularity of Korean pop culture and entertainment overseas. Its exactly like a global ambassador HoYeon Jung is the newest global ambassador for Louis Vuitton. Pop sensation BTS become Louis Vuitton Hoyeon Jung Is Louis Vuittons New Global Ambassador Many of these celebrities do not just go on red carpets, but are featured in branded events, dinners and private gatherings that, even without the presence of sponsorship or advertising contracts, can last for years, through the more or less intense moments of their careers. Tune in at 7 pm Singapore time on Saturday, April 29, to watch the Louis Vuitton pre-fall 2023 show right here. I am in awe of Naomi, she stays true to herself and doesnt compromise on her values.. Let us keep you up to date with our weekly MiNDFOOD e-newsletters which include the weekly menu plan, health and news updates or tempt your taste buds with the MiNDFOOD Daily Recipe. Others recommend keeping an eye on emerging talent on popular platforms like Netflix. Thanks to her hugely engaged audience, Lisa is responsible for almost 90 per cent of the media value that is generated for Celine, Repelski says. SEOUL, April 29 (Reuters) - LVMH's (LVMH.PA) top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. The Fold - NZ WordPress Design & Development. Browse an unrivalled portfolio of real-time and historical market data and insights from worldwide sources and experts. Aut. But today, ambassadors are required to feature across more diverse marketing channels, where movie stars dont always count for much. Its exactly like a global ambassador Updated: 12 May 2022 11:50 am. = GORGEOUS" one fan wrote in the comment section. Ambassador It is an honor to mark my beginnings as an actress with Louis Vuitton after having worked with them as a model," Hoyeon toldSoompi, reciprocating the love. I am delighted BTS are joining Louis Vuitton today, Abloh says. If I buy something I want it to really last me. Her trajectory as an up-and-coming style star has been thrilling to watch as well. The series will be set in the same universe as the original show. All quotes delayed a minimum of 15 minutes. Fees for talent could well skyrocket, predicts NYUs Watson. As well as being regularly photographed sporting Louis Vuitton outfits and bags, Padukone has previously modeled for the brand. Korean traditional music mingled with contemporary pieces to set the background. I immediately fell for Hoyeons outstanding talents and fantastic personality. J-Hope, Jungkook, Jin, Suga, V, Jimin, and RM will collaborate with the luxury brand on special projects and are expected to be dressed in bespoke clothes in their forthcoming appearances, reported Independent. Louis Vuitton House Ambassador List Louis Vuitton announced the news on Twitter on Thursday, writing "#BTS for #LouisVuitton. Louis Vuitton Brand Ambassadors List | SEMA Data Co-op Thanks to the success ofSquid Game, her experience with the fashion house that catapulted her to new heights in the fashion world has come full circle and we love to see it. The actor, the company said in a global statement, stars in her first leather goods campaign for the Maison. This content can also be viewed on the site it originates from. For the brands spring 2021 campaign, shot by creative director Nicolas Ghesquire, Osaka wears a playful, kaleidoscopic minidress that feels perfectly in keeping with the tennis pros love for bold color and print. The secret ingredient is youth subcultures, A new milestone for Massimo Giorgietti's Fantastic Green 1 project, In America, demand for Yeezys is rising sharply, Kanye West's sneakers are among the most sought-after online, despite infamous controversy, Chanel is also targeting the sneaker market, Jimmy Choo launches capsule collection dedicated to Sailor Moon, The fairy-tale imagery of Collina Strada x Vans, Scribbled sneakers and T-shirts with butterfly prints, After 23 years since the launch of the first BAPE STA on the market, All the best footwear of this fashion month, The defeat of sneakers and the great classics comeback, plus frogs. The stars of the future who will be appointed as brand ambassadors will combine entertainment with marketing and play a more active role in promoting the brand, says Booker. He serves as the creative advisor for the event and will have a hand in shaping the runway shows scenography. People want bite-sized nuggets of content to digest. And if for the men's collections the brand tends to hire huge stars from music, social media, and athletics (three random names: Tyler, The Creator; the BTS, Serena Williams) in line with the contemporary grandeur brought by Virgil Abloh, when it comes to red carpet and women's collections the brand's tactics have become more subtle and cross-cultural in recent years. In one of the highest profile events since chairman and CEO Pietro Beccari started at Louis Vuitton earlier this year, the runway on the lower level of the double-decker Jamsu bridge that spans the Han River was bathed in blue shadows. Ambassadors Zendaya in the Louis Vuitton Capucines campaign. Aside from tennis, my most treasured passion is fashion, and there is no brand more iconic than Louis Vuitton, says Osaka. The epicenter of runway news, street style, and emerging trends. Please see our privacy policy for more information. "Following a strong collaborative relationship with the Maison the award-winning actress begins an exciting new chapter of her journey with Louis Vuitton," the fashion house announced in a press release. The rising global icon, who has more than 31 million followers on Instagram, Before signing on as a Louis Vuitton ambassador, Wang was also the face of Armani Perfume in APAC and Hennessy. Reuters provides business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers. Working with someone like that in South America or Spain makes complete sense.. Global Ambassadors The young persons guide to conquering (and saving) the world. K-pop stars are topping fashion's charts as luxury brand Part of this strategy is undoubtedly fueled by the brand's heavy investment in marketing, but the method behind this spending plan is the real reason for a success that seems increasingly endemic: the brand bets heavily on a variety of cross-cultural stars ranging from Netflix actresses like Hoyeon Jung and the aforementioned Millie Bobby Brown and Phoebe Dynevor, to athletes like Eileen Gu and Eve Jobs, but also fashion legends like Pat McGrath and indie divas like Cynthia Erivo. Maybe they want to shop but they also want to be entertained. Is the allure of Hollywood stardom on the wane as a marketing factor? The group did appear in a global campaign for FILAs Project 7 collection last winter, and their other current partnerships include a new temporary tattoo line with Inkbox and an ongoing collaboration with Samsung, with BTS-branded phones and earbuds (which are still available here). Louis Vuitton names BTS as global ambassadors; latest K-pop Factbox: Why are Hollywood writers threatening to strike? She joins Zendaya, Hoyeon, & J-hope in the list! Ad Choices, Here's Everything Coming to Netflix in April, The Lacoste and Netflix Collab Reimagines the Iconic Crocodile. Brands want to work with more than just a face. She joins Zendaya, Hoyeon, & J-hope in the list! Blackpinks Lisa accrued $1.37 million in media impact value for Celine, more than the houses own channels. Watch live: Stream the Louis Vuitton Prefall 2023 show Louis Vuitton Are branded virtual worlds the new marketing terrain? While Osakas taste for wearing agenda-setting labels has spanned the likes of Comme des Garons and Sacai in the past, she first wore Louis Vuitton for her appearance on the cover of Vogues January issue, which debuted last month. "There are some things that are aspirational and then there are some things that are just completely out of your orbit. Moncler's summer in the campaign signed by Thierry Le Gous, The brand's most iconic garments reimagined for warmer days, Vans' new "This is Off The Wall" campaign. To revisit this article, visit My Profile, then View saved stories, To revisit this article, select My Account, thenView saved stories, Sign up to our newsletter for a truly global perspective on the fashion industry. Instead of spending a million dollars on virtual influencers or a spot with BTS, he has a different suggestion: Find a hundred real individuals across TikTok, YouTube and other channels that your target market might be utilising and give them $10,000 to promote your brand. Louis Vuitton, one of the worlds most well-known luxury brands, recognizes that BTS is undoubtedly one of the most renowned and influential groups in the world.. Working with a real-life person always has risks because they might say something controversial and then as a brand youre stuck with this person. CGI influencers like Lil Miquela and Shudu are likely to resonate more with younger audiences, because Gen Z already live so much of their lives online in the virtual realm, whether its with video games or social media, he says. nil on Twitter: "House Ambassador is highest title at Louis Vuitton Survival of a hipster myth in a world where hipsters have disappeared, The Map of Paris Fashion Week Women's FW23, Your guide to the best experiences of the Ville Lumire, Reportage from the Milan stage of the Special Tour of the American rapper, Each collection is a playlist - Interview with Giuseppe Zanotti, Between sensuality and innocence - Interview with Julia Toledano and Olivier Leone of Nodaleto, Anything can be Etro - Interview with Marco De Vincenzo, You see the trick, you lose the magic - Intervista ad Etienne Russo, Innovation is everywhere, interview with Mr. Bailey, British shoe designer talks about how ideas are born out of contrast, The Scottish designer tells us about his brand and why he will be presenting at Milan Fashion Week, The art of dissidence, interview with Erik Brunetti, The founder of FUCT is the protagonist of portrait, The ability to change things - Interview with Rhuigi Villaseor. With a new chapter as an ambassador for the storied French fashion house, it seems Osakas style journey is just getting started. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. The pop superstars will be teaming up with the fashion house on a number of special projects and are expected to be outfitted in LV in upcoming performances and appearances, Fashion Kings BTS Announced as the Newest Louis Vuitton Ambassadors, Best Face Forward: Jimins Go-To Skincare Mask Is Now Available Online for $2, Drake, Will Arnett Celebrate Toronto Maple Leafs (Long-Awaited) Postseason Triumph, 2023 Met Gala Live Stream: How to Watch the Red Carpet Online, Record Players Start at Just $39 As Part of Amazon's Bluetooth Turntable Sale, The Popular WiFi Extender That Gets Rid of Dead Zones at Home Is Just $15, Best 'Face' Forward: Jimin's Go-To Skincare Mask Is Now Available Online for $2, How to Watch the NBA Playoffs Online: Live Stream Basketball Without Cable, Roy Wood Jr. The fast-food chain announced Monday that its collaborating with the Grammy award-winning supergroup to highlight BTS's favorite order. "I'd just like to say congrats to LV for getting the privilege of working with bts and having them as ambassadors, such an accomplishment " someone else added. "BTS truly lights up the world stage, uniting people across the globe through their music," said Morgan Flatley, Chief Marketing Officer of McDonald's USA. Who is the brand ambassador of Dubai? From Charlize Theron for Dior to Keira Knightley for Chanel, luxury brands have regularly turned to Western film stars to be their global brand ambassadors, featuring in print and billboard campaigns worldwide. We are sure that this wont be the last that we hear from Hoyeon in fashion and beyond and we cant wait to see what the future has in store for her. Unfortunately for Pinault, it depends on performance, The unnecessary controversy over Elly Schlein's image consultant. This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. Korean traditional music mingled with contemporary pieces to set the background. On October 6, the French house officially announced Hoyeon Jung, who plays Kang Sae-byeok in the series, as its new global ambassador. How well has Wes Anderson's aesthetic aged? At the Cruise 2023 show held at the Falk Institute in La Jolla, California, three weeks ago, by contrast, the stars in the front row ranged from Thai celebrity Urassaya Sperbund to actresses such as Chlo Grace Moretz, Euphoria's Maude Apatow, scream queens Samara Weaving and Emma Roberts, Bridgerton's Phoebe Dynevor, and bond girls Lea Seydoux and Ana de Armas. By Evan BTS members have collaborated with these brands in 2023 Prada Ambassador Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us, adds BTS, in a press release. On Thursday, Louis Vuitton announced that the groups members Jin, Suga, J-Hope, On Saturday the creator and director of 2021's Netflix hit drama "Squid Game" Hwang Dong-hyuk participated in the show scenography. See here for a complete list of exchanges and delays. We are excited for our upcoming projects with Virgil Abloh," they shared. From Jenna Ortega to Gabriella Karefa Johnson, here are the names that dictate the trends in style, 5 sustainable brands loved by celebrities, Louis Vuitton's next show will be curated by the creator of "Squid Games", The bond between the French maison and South Korea is destined to last, An online resource to find out where the model discovers some of the cult pieces of her personal style, The most iconic celebrity courtroom outfits, From Winona Ryder in Marc Jacobs to Kim Kardashian as wannabe lawyer. It is no coincidence that in recent years Louis Vuitton has become the driving force behind the record profits recorded by LVMH: 47 percent organic growth during 2021 for the entire group and a 64.2 billion euro revenue last year alone. Louis Vuitton has been drumming up plenty of ambassador Tune in at 7 pm Singapore time on Saturday, April 29, to watch the Louis Vuitton pre-fall 2023 show right here. Louis Vuitton Louis Vuitton "Im looking forward to every moment I will experience with Louis Vuitton as their global ambassador.. Its exactly like a global ambassador Earlier this year, Louis Vuitton revealed it had signed BTS as global ambassadors, though at the time, exactly what they would be doing with the billion Inside Louis Vuittons invite-only spring/summer 2023 trunk show in Singapore, 6 of Pharrell Williamss biggest luxury fashion collaborations, Yayoi Kusama wants her Louis Vuitton collaboration to bring joy. Posts on Twitter and Instagram announcing Louis Vuittons partnership with BTS topped half a million within a few hours. Check this out: 2023 Cond Nast. Thats why many brands are turning to multifaceted, digitally savvy K-pop stars. Deepika Padukone poses during a promotional event for her new movie "Gehraiyaan" in Mumbai, India, in February 2022. ambassador "I can't wait to share all the very exciting projects we are working on," Louis Vuitton's Men's Artistic Director Virgil Abloh said. Thats much less likely to be the case when people think about ambassadors because often theyre already multimillionaires. South Koreans have become the worlds biggest spenders per capita on personal luxury goods, splashing out an average of $325 a year, analysts at Morgan Stanley say. It is such an honor to work with Nicolashes a designer I admire so much and we share a mutual love of Japanese culture and style. NewJeans Haerin named Diors newest brand ambassador WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! Louis Vuitton Louis Vuitton Fellow Blackpink members have ambassador deals of their own, too: Lisa at Celine, Jennie at Chanel and Ji-soo at Dior. The news comes three months after BTS helped drive millions of views CNN Actor Deepika Padukone has been appointed Louis Vuittons first ever Indian brand ambassador, the French luxury house announced Tuesday. SEOUL, April 29 (Reuters) - LVMH's (LVMH.PA) top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the Campaign images show Padukone modeling Louis Vuitton's new Dauphine bag. Rolling Stone is a part of Penske Media Corporation. Ambassadors The French fashion house debuted its first-ever campaign starring the Golden Globe-winning actress This comes after the fashion industry underwent a tumultuous year in 2020. Louis Vuitton ambassador K-pop stars are all-round entertainers. While the guys are no stranger to high fashion they were outfitted in Gucci for their Dynamite video, and have sported everything from Dior to Saint Laurent in other appearances this is the first time they are teaming up officially with a fashion house. "When you're 18 and have just started earning, you don't even bother looking into a Louis Vuitton store when you walk past it because you know you're never going to be able to afford it," she is quoted as saying. The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. House Ambassador is highest title at Louis Vuitton btw!! Its all part of the messaging and less of the functional side of fashion, which is what a traditional influencer might do when they show you how to wear a pair of pants.. Louis Vuitton Zendaya is the newest Louis Vuitton H ouse Ambassador. Ambassador List Some real-life ambassadors are comfortable with using virtual versions of themselves: a virtual avatar of Dior ambassador Angelababy attended the brands pre-autumn show in Shanghai in March. By signing up you agree to our User Agreement and Privacy Policy & Cookie Statement. The promotion, aptly titled "BTS Meal," begins on May 26 and will be available in over 50 countries, including the United States. Louis Vuitton And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. The quirky top boasted a trend every fashionista is loving in 2023: the waistcoat. Created by nss in collaboration with Lyst, Cartesio is an interactive experience designed to identify users relationship with some of the biggest brands. This strategy tends to create a strong association between stars and brand even when the clothes that are actually worn do not possess the explicit Louis Vuitton signature: unlike Chanel, Louis Vuitton looks may be less clearly identifiable, but the stars who wear them are, and the association works. The industry leader for online information for tax, accounting and finance professionals. Louis Vuittons New Global Ambassador Squid Game Star Ambassador The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Fashion juggernaut Louis Vuitton has tapped into the power of Netflix'sSquid Game. As part of the new partnership, Jungkook, J-Hope, V, RM, Jin, Suga and Jimin will be teaming up with the French fashion house on a number of special projects and are expected to be outfitted in LV in upcoming performances and appearances. The announcement comes shortly after Padukone was unveiled as Vogue India's latest cover star. Actress Deepika Padukone has become the first ever Indian brand ambassador of luxury brand Louis Vuitton. They strode out of a tunnel on chunky-heeled shoes in slick windbreakers, miniskirts that flared out and striped suits. Hoyeon walked theLouis Vuitton Spring 2017 ready-to-wear showin Paris, also taking part in the campaign for the collection. Brands that dont have a big budget should keep an eye on emerging talent or other more accessible options. BTSs First Gig As Louis Vuitton Global Brand Ambassadors Is Here In April, Louis Vuitton named K-pop group BTS as its global brand ambassadors, while Tiffany & Co. signed up Blackpink singer and recent solo artist Giving them another photograph is not entertaining.. Sign up for THR news straight to your inbox every day. Justin Timberlake makes Louis Vuitton modeling debut in latest It can be risky to put all your eggs into one or two baskets. Louis Vuitton All rights reserved. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. To become a global brand ambassador is truly a dream come true for me. Clearly, the feeling is mutual. She was recently named as part of the 9-person jury at this year's Cannes Film Festival, and earned an, Dior hosts runway show in South Korea for the first time. Credit: Dior. Un post condiviso da Louis Vuitton (@louisvuitton). WebThe actress Fan Bingbing may currently be the most successful brand ambassador in China. All Rights Reserved. Its exactly like a global ambassador Celebrating the debut of the new Vans Knu Skool silhouette. Ad Choices. Naomi Osaka Is Louis Vuittons Newest Brand Ambassador Minji represents Chanel, Hanni works with Gucci, Danielle is an ambassador for Burberry and Hyein signed with Louis Vuitton. A watch company initially hoping to tap Serena Williams as its ambassador decided to partner with her coach instead. He points out that brands can develop strong connections with consumers through ambassadors with the high-level recognition factor and big fan armies of, say, Beyonc or Blackpink. "We're excited to bring customers even closer to their beloved band in a way only McDonald's can through our delicious food when we introduce the BTS signature order on our menu next month. K-Pop stars BTS have been announced as the latest global ambassadors of fashion house Louis Vuitton. The Capucines handbag, which was launched a decade ago and is named after the Paris street where Louis Vuitton opened his first store in 1854, has become a defining silhouette for the luxury fashion house. If you havent seen or heard ofSquid Game,then we can only assume that youve been living under a rock. Discover more via link in bio. It involves a little bit more thoughtfulness because the consumer is a bit harder to sell to right now. Breaks Down His Killer White House Correspondents Dinner Set, Pharrells Something in the Water Fest Cancels Final Day Due to Severe Weather, Stagecoach: Kane Brown Breaks Mental Health Stigma With 'Memory,' Talks Depression, Bernie Sanders: Many GOP Leaders 'Don't Even Believe in Democracy'. This is definitely the situation that we see in the conversations we have with our clients, and it wasnt the case a few years ago.. Subscribe for full access to The Hollywood Reporter. Speaking of Squid Game, the popular Netflix shows director, Hwang Dong-Hyuk, is collaborating with the French luxury brand for its inaugural pre-fall fashion show. As brands create content across more diverse ad channels, theyre moving away from traditional Hollywood stars in favour of multifaceted, digitally savvy entertainers such as South Koreas BTS. On Thursday, Louis Vuitton announced that the groups members Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook are their latest house ambassadors. Ambassador Her career and convictions are inspiring. Times BTS Wore Louis Vuitton (and We Swooned Even bothering vintage store owners in Los Angeles. At best, people were scared, sad, and exhausted. A study of the iridescence trend, an optical property put in relation to the Metaverse concept and all the industries that are entering Web3.0. More on this: Who Has The Longest Las Vegas Residency? From New York to Paris, in-person fashion shows are back. Zendaya Announced as Louis Vuitton House Ambassador This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. The Golden Globe- and Emmy-winning actress was recently seen sitting in the front row at the Louis Vuitton Womens Fall-Winter 2023 show in Paris last month.
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