This means that their products could technically be removed from the shelves in China and tested on animals. Cosmetics in China : Top Marketing Strategies to Succeed For the past few years, many big brands have been getting certified cruelty-free by PETA. The competition is tough, and Chinese brands have plenty of ideas to create high-quality, creative, and innovative products, at a lower price than foreign brands. You can contact us for more information on how to advertise your skincare products on Baidu. Today, international sales represent nearly half of its business.Expanding into the worlds second-largest beauty market was the obvious next step, Ronert said.Image Skincares Vital C serum caught the attention of Chinese influencers, whose recommendations via livestreaming and social media helped drive 20 million online impressions for the brand shortly after the serums launch. Considered as the Chinese Google, Baidu is the most popular Chinese Search Engine in China and stands as the 5th most consulted website in the world. Its expected to reach 23.30 billion dollars by 2026, with an annual growth of 8.78% between 2021 and 2025. They're currently in our grey area. Save my name, email, and website in this browser for the next time I comment. This does not however apply to all beauty products. Smooth and protect with the PREVENTION+ daily tinted moisturizer SPF 30 for $44. Image Skincare founders Janna Ronert and Marc Ronert decided to enter the beauty market in China, with a recent boom of clean beauty among health-conscious consumers. Indeed, the brand offers high-quality products and premium products. Image Skincare Review - Must Read This Before Buying - Honest Brand Reviews Subscribe to their mailing list and get 10% off. "The brand has worked with PETA to ban all tests on animals worldwide, including in China, where animal testing is required for many products. Next, this Image Skincare review will provide an overview of the brands pros and cons: The Image Skincare collection is all about helping you feel confident in your skin. It has changed the way of advertising, with the rising popularity of sales agents on Douyin, but mostly to the emergence of KOLs (Key Opinion Leaders). Packed with skin-loving Vitamin C and high-powered ingredients like hyaluronic acid, this serum delivers nourishing moisture to the skin and keeps it locked in. I searched for official press releases from PETA or from the brands themselves. It is essential to be on the first pages of Baidu. Spin the wheel to win a guaranteed discount: Text IMAGE to 60419 to get information on promotions. While we tend to prefer tanned-looking skin, having white skin is a synonym for purity for Chinese consumers that consider it a major criterion of beauty. Service at both MAC and Chanel is decent . They are already in China, which is easier for them to apply for e-commerce platforms, social media accounts, physical stores, advertising, communication, etc. Cosmetics market in China - statistics & facts | Statista "As a major leading brand sold around the world, Dove has taken a global stand and gone one step further. You will have to use Chinese social media to promote your products and your company. Everything we develop and sell to you uses what we term "smart botanicals". Chando. Indeed, cosmetic products are now part of Chinese consumers daily life. Apart from the website, its also advisable to participate in Baidus community forums, especially those with Chinas skincare market topics. All Skin Care. Delivering hydration, elasticity, and brightness to the skin, this product has a citrusy scent that invigorates the senses, reminding you of the potent, plant-powered vitamins inside. Bonus: How to find out if a brand is cruelty-free. If you are interested in the Chinese market, you might have already noticed that Chinese consumers are fond of cosmetics and skincare products from abroad. Having an official account on social networks is mandatory when implementing your brand in China! I never realized Peta did this. You can start topics and discussions around Chinese beauty market or international brands on forums like Baidu Zhidao or Baidu Tieba. JD.com has a wonderful catalog of products, from fresh grocery foods to high-tech and new technologies-related products. Already the biggest in the world, the Chinese men's facial skincare market is forecast to hit 12.5bn yuan ($1.9bn) this year, and expand 50 percent to 18.5bn yuan ($2.8bn) in 2025, research firm . They engage in numerous skincare practices, applying many cosmetics that are minimizing skin aging effects, pollution effects, etc. This sharing video platform allows users to watch and create short videos with music in the background, stickers, and animations thanks to easy-to-use video creation tools. However, there's no conceivable, or reliable way for them to bypass post-market animal testing. Were independently supported by our readers and we may earn a commission when you buy through our links. Due to the popularity of skincare products from Japan and South Korea as well as natural ingredients that are particularly appreciated, skin care revenues will continue to increase steadily. Tmall is the most popular e-commerce website in China. Made with high-performance ingredients to deliver fast results, this cream works to illuminate your skin after the first few applications. We are very interested in your service and would like help launching our skincare line on Taobao. Here are a few skin care brands to add to complement your list: alkmene (for acne prone skin), aldoVANDINI (smells good, looks gorgeous), numis Med (ph5.5 for sensitive skin). To be able to sell on Taobao you will need to find a Chinese distributor or have a Chinese entity to be able to start your own flagship store on the platform. IMAGE Skincare carefully selects all the ingredients that go into their products and exclude any parabens and other harmful ingredients. The VITAL C anti-aging serum DELUXE is the same product youve come to know and love but at twice the size. Guide to Selling your Brand on China Cosmetics & Beauty Market In 2020, the French beauty brand L'Oral accounted for 5.1 percent of China's skincare market, follwied by Lancme with a market share of 4.7 percent. Attracting hundreds of international companies every year, the Chinese skincare market is the second-largest in the world, and its growth is not likely to stop in the years to come. Stem cells are biological heroes in their extraordinary ability to promote collagen production and become specialized cells. In 2020, the revenue generated by the skincare industry in China reached 13.79 billion dollars, and in 2022 it was already $16.35 billion.It's expected to reach 23.30 billion dollars by 2026, with an annual growth of 8.78% between 2021 and 2025.As you can see above, anti-aging, natural and genderless cosmetics are the biggest trends in the Chinese skincare market. During the campaign, the brand grew its store followers by 40% and acquired nearly 1,000 new customers, whod submitted more than a hundred reviews and positive ratings on its product page within two weeks.Shopping festivals have also played a vital role in boosting Image Skincares visibility, including Alibabas 11.11 Global Shopping Festival, 6.18 Mid-Year Shopping Festival and Chinese New Year. Founded in 2013 by Charlwin Mao and Miranda Qu, Xiaohongshu () also known as The Little Red Book and RED, is a social media and one of the worlds largest community e-commerce platforms. The fees are indeed much less expensive than on Tmall, and the price is also very cheap. By diversifying its range and its product offering, LOral was able to attract different kinds of consumers compared to its competitors. Face value: In China men's skincare boom, startups, global investors Clean beauty products have gained traction in China as the coronavirus pandemic made consumers more health-conscious. Please use a valid email. 33049900: Other beauty products or cosmetics and skin care products = 2% / 6.5%; FAQ. I remember when they supposedly went cruelty free over 20 yrs ago. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Click the button below to join our mailing list and download our guide. China's beauty market is the second-largest in the world, in terms of sales and market shares.By 2024, the cosmetics retail sales should reach 67 billion USD.. How to explain the boom of the cosmetics market in China? This is a drinkable supplement that contains a mix of Vitamin C, Vitamin B6, pantothenic acid, collagen peptides, and wheat seed extract. all Product with Organic Certified.our Product Cleansing oil, Facial wash, Face lotion,Serum,anti aging and wrinkle.also hair Shampoo and Treatment. China is a country where digital has become an important part of the daily lives of its people. So, if you are interested or if you have questions about the skincare market in China, do not hesitate to contact us and we will reply within 24 hours. Other Image Skincare products enjoy generally favorable ratings on the official website: A comprehensive Image Skincare review on Everyday Health provided information on the authors personal experience of using a few of the brands most notable products. According to Euromonitor International's estimates, the male skincare and cosmetics retail sales in China reached a whopping 13.5% annual growth rate during 2016-2019! While we acknowledge the complaints listed, the overwhelming majority of people love the brands formulas. The competition is tough and your competitors are going to be creative and innovative. Please help if you can. The mix of cosmetics and pharmaceuticals is becoming more popular in China because it meets dermatological needs in addition to purely aesthetic needs. For best results, take one shot and follow it up with a glass of water. When we turn 20, our collagen clock is activated, and we start to produce 1% less collagen each following year. As a matter of fact, following China's economic growth, Chinese consumers' purchasing power has increased in the last few years, accounting for 16.35 billion dollars as of 2022. If you are selling organic products, China can be a tremendous opportunity for you to increase your sales. My esthetician recommended this for my skin and it has cleared my pimples coupled with a regular cleaning regime and once a month facial treatments! I just wanted to say thank you,and keep the pressure on these brands making false claims. How Florida-based Image Skincare is Riding China's Clean - Alizila Jumei is a large Chinese cosmetics website, with a share of 22.1% cosmetics sales in China. Fenty reached 500M euros of sales in the first year. One ecstatic user had this to say about the face wash: Love love love this product! We can help you to find distributor in China, and Market your Brand for Chinese Distributors If you are selling organic products, China can be a tremendous opportunity for you to increase your sales. Cosmetics . In fact, Chinese consumers have some particularities that are beneficial and lucrative for cosmetic brands: While in Western countries you will be able to find numerous products according to different types of skin, you will find products for the same type of skin in China, as the majority of the population has the same one. Since these humble beginnings, Image Skincare has gained more than 25,000 loyal customers across 60 countries. Starting May 1st, companies that manufacture outside of China will be able to bypass pre-market animal testing. Premium Statistic. Click here to claim your box. The best-selling products, featured next in this Image Skincare review, all work to tackle the most common and frustrating skin concerns. Mattifying moisturizers are also perfect for them, as well as masks and scrubs. Please contact me to set up a video conference. These behavioral changes allow brands to see several opportunities in the market: Considerations for all cosmetic brands wishing to develop their activities in the Middle Kingdom. This Image Skincare review has not come across any major red flags in regards to the brand, only solid information that their products work. Launched in 2003 by the giant Alibaba, Taobao shares some similarities with its brother Tmall. Most of their products are affordable, but a few can get a little pricey. Please use this form to suggest a brand for us to look into: https://crueltyfreekitty.typeform.com/to/wL0417WK, Your email address will not be published. U.S. clinical beauty brand Image Skincare has joined a growing list of new entrants in the hyper-competitive market for clean beauty free of parabens, phthalates and other harmful ingredients on Alibaba Groups cross-border e-commerce marketplace Tmall Global. China has embraced the arrival of online commerce and has become a juggernaut in the distribution and development of sales and social commerce platforms. Although Chinese people dont like Japan, they gladly use Japanese products as well, as they take almost 48% of the overall market shares in Chinas skincare market. As for Suave and Secret, they didn't confirm whether or not they're available in China. My phone number is 17610052777, Do you have contact of personal care Distribution company in China, whats the size of the skin care market in china. Frequently Asked Questions - Image Skincare In China, the market for skincare products is primarily driven by the increasing beauty consciousness, particularly among the millennial and urbanized population. Thanks to its attractivity and popularity among Chinese people, South Koreas skincare and cosmetics industry is by far among its most lucrative ones in China. AGELESS total facial cleanser is pH balanced and uses antioxidants and glycolic acid to preserve your skins natural barrier. Moreover, the cosmetics industry has also witnessed a surge in demand among men. Shoppers can get complimentary samples of Image Skincares products through Alibabas e-commerce apps and physical vending machines across the country. Download our list of 600+ verified cruelty-free brands straight to your device. With a population that is ready to spend more on skincare products, many brands were able to successfully establish themselves in China. The rapid growth of online shopping and accelerated penetration of mobile devices has enabled social media to become an important marketing tool for brands to promote their products and interact with their customers. Required fields are marked *, This field is required 15% off IMAGE cleansers. In skincare, Pechoin, which is a local brand, is the most popular brand. The Chinese cosmetics market is expected to record a value of US$87.64 billion in 2025, increasing at a CAGR of 6%, for the duration spanning 2021-2025. Myth Debunking: Can Cosmetics Be Cruelty-Free If They're Made In China? Even though the world was still in the midst of the pandemic, I said, lets go full force. If possible,I would love to get an answer about Okeefes. Fenty Beauty Case Study - An Indie Brand that Turned Global. ", "And even though Herbal Essences is sold in China, where tests on animals are required for many products, the brand has worked within Chinese regulations to make sure that will never happen. With 1.26 billion monthly active users, it is the most popular messaging app in China but it also has a large ecosystem of services. Thus, thanks to its huge population, China is a good and promising market for cosmetic brands. For example, by 2025, the skincare market in China is expected to reach 393.63 billion yuan ($61,249 billion), with annual market growth of 8.78% (CAGR 2021-2025). Therefore, this is why the Chinese market represents a very good opportunity for skincare brands looking to expand their activities overseas. For example, the stores customers were mainly women between 18-25 years old, who tend to be price-sensitive and are trendsetters who have the potential to influence their families. In 2020, the revenue generated by the skincare industry in China reached 13.79 billion dollars, and in 2022 it was already $16.35 billion. If you return your product after 30 days, a 20% restocking fee will be deducted from your refund amount. I am the owner of company LEKO ESSENCE d.o.o. Advertisements are everywhere in China: on the bus, metro, train stations, buildings, stores, commercial centers, bakeries, and so on. This is why weve stopped importing products into China that werent made there.". These brands are listed as "not cruelty-free" on our list. What are the top cosmetic brands in China? According to Mintel, the skincare industry is expected to exceed 60 billion dollars by 2050. Thus, looking for guidance in order to export and sell our products in China. The cleanser has a refreshing, tingly sensation thanks to menthol, helping to cool irritated and acne-prone skin. my name is Frano Leko from Croatia/Bosnia and Herzegovina and I am directly producer and exporter of ORGANIC Helichrysum Italicum OIL, 100% pure.
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